GRW for Hair is a new minority-owned beauty brand launching in October, but BoxyCharm subscribers are getting a first look at the new products. 

BoxyCharm is featuring GRW’s Ultra VIP Hair Oil and Beauty Boost Hair Supplements in their exclusive “Charm Room” for a pre-launch, exclusive to subscribers.  

GRW for Hair is the new inclusive plant-powered + purposeful hair care brand formulated for all hair types and textures. 

Gabrielle Dovey, creator, GRW for Hair, and a Registered Nurse, says, “I struggled with my hair my entire life; I am biracial, and have a unique mix of my mom’s hair and my dad’s hair. I could never find products dynamic enough to work for me. This inspired me to create GRW, a flexible collection of wide-reaching, ultra-nourishing hair care essentials workable for all different hair types and textures.”

The brand’s first products to launch will be Ultra VIP Day + Night Hair Oil, Everything Hair + Scalp Mask, and Beauty Boost Hair Supplements.

GRW is a proud partner of Black Progress Matters, the organization that enables the development of successful Black ownership.